Job Title: Email Marketing Specialist
Location: Remote, United Kingdom
Job Type: Full-Time, Work from Home
Company Overview:
Luxury Garments Ltd. is a thriving e-commerce company specializing in high-end fashion and luxury apparel. We are looking for a dedicated and skilled Email Marketing Specialist to join our remote team in the United Kingdom. In this role, you will play a crucial part in executing effective email marketing campaigns to engage and convert our audience.
Job Responsibilities:
As an Email Marketing Specialist at Luxury Garments Ltd., your responsibilities will include:
- Email Campaign Strategy:
- Develop and execute email marketing strategies to drive customer engagement, retention, and sales.
- Create targeted email campaigns to address different segments of our customer base.
- Email Content Creation:
- Design and craft compelling email content, including promotional offers, product highlights, and newsletters.
- Ensure email content is visually appealing and aligns with brand guidelines.
- List Management:
- Manage and segment the email subscriber list to enhance personalization and targeting.
- Regularly update and clean the email list to maintain high deliverability rates.
- Automation and Personalization:
- Set up and optimize email marketing automation workflows.
- Implement personalization strategies to deliver relevant content to individual subscribers.
- A/B Testing:
- Perform A/B tests on subject lines, content, and calls-to-action to optimize email performance.
- Analyze and apply insights from test results.
- Analytics and Reporting:
- Monitor and analyze email marketing KPIs, including open rates, click-through rates, conversion rates, and revenue.
- Provide regular reports and insights to improve email marketing strategies.
- Compliance:
- Ensure all email campaigns comply with relevant data protection and anti-spam laws.
- Manage opt-in and opt-out processes for subscribers.
- Collaboration:
- Collaborate with cross-functional teams, including marketing, design, and content, to align email marketing campaigns with overall marketing strategies.
Qualifications:
- Proven experience in email marketing, preferably in the e-commerce or retail industry.
- Proficiency in email marketing tools and platforms.
- Strong copywriting and visual design skills for email content.
- Data-driven mindset with the ability to analyze and interpret campaign performance.
- Familiarity with email marketing best practices and compliance standards.
Salary Range: £28,000 to £40,000 per year
Benefits:
- Competitive salary within the specified range and performance-based bonuses.
- Flexible work hours and a remote-friendly work environment.
- Opportunities for professional development and growth within the company.
- Contribute to the success of a dynamic team in the luxury fashion industry.
If you are a skilled Email Marketing Specialist with a passion for engaging and converting customers through effective email campaigns, we invite you to apply. Join us in creating captivating email marketing experiences for our discerning customers.